# ACT::REACT
curated by Digicult (Marco Mancuso)

The communicative impact of technologies on the commonest aspects of everyday life is synonimous with two opposite sensing approaches : a gradual loss of contact with reality and a progressive synaestetic overload.
The task of multimedia artists, able to translate emotion and meaning into a
uniform circuit of sound and image, consists in this dichotomy, while the new frontier of multimedia (term abused for a longtime and now paradoxically old-fashioned) shifts from interaction to interactivity.

In other words we are assisting at a weakening of sensing reality. This scenario is the result of two apparently opposite pressures : de-materialisation on one hand and sensing noise on the other one. The trend towards a decrease in physical contact with reality has begun above all in the world of media that is becoming a universe of mere surface (the screen), if not even mere virtuality (the scene behind and inside it). Instead, sensing noise represents the opposite extreme of weakening , even if it is intrinsically connected to it. The media themselves, which represent the reign of insubstantiality, that is to say that are anti-physical, are even full of visual noises and blinding sounds.

The synaestetic artists, aware to be plunged into this sensing pollution, can only diminish redundancy and futile originality, keeping in mind that objects, artefacts and settings are not only forms but also elements that engender a mixture of sensations, to handle coherently.

For many artists the design of an audio-video equipment isn't synonimous with a common synaestetic object or a performing product in the classic tradition of artistic performance, but with a perfect interactive body machine which simplify interactivity between man and computer, as well as interaction between people through the machine itself. Abandoning with courage the idea of an artist on the spot, they offer their work to the public, standing aside, observing its metamorphosis, using it as a medium of communication between people, making it an essential link for a perfect short circuit between man and technology.

Peam 2005 presents, in collaboration with Digicult and in national preview, an exhibition of artists exploring with their works the two main elements of the future artistic creativity through technology : the growing interactivity between man and machine as well as the psycho-geographic displacement of the spectator from the work, through a strong, deep, but never invasive techno-sensing relation.

Send your proposals using the entry form.
Please contact the curator before sending materials.

the project could have some variations.